What is Salesforce?
Salesforce (also known as SFDC,
salesforce.com) is world’s leading Customer
Relationship Management (CRM) application hosted on the cloud platform. Salesforce
is easily accessible from a web browser through Internet. Salesforce also has mobile
application versions for both iOS and Android Operating Systems allowing users
to access salesforce features on mobile devices.
History of Salesforce
Salesforce was founded in year 1999
by Marc Benioff, Parker
Harris, Dave
Moellenhoff, and Frank Dominguez. It has grown to become the world’s
largest CRM company and in year 2018 reported earnings of US$127 million, with
an annual revenue of US$10.480 billion. Salesforce ranked 285 on the
2018 Fortune 500 list of the largest United States (US) companies by revenue
with 29000+ employees worldwide.
Salesforce Products &
Services
Salesforce has divided its products
and service into various categories to support each stage of the Customer
Journey as follows:
|
Category
|
Salesforce Product
|
Product Description
|
|
Marketing (Pre-Sales)
|
Marketing Cloud
|
Marketing Cloud helps build and manage marketing
campaigns e.g. e-mail marketing, mobile messaging, social media marketing
etc.
|
|
Sales
|
Sales Cloud
|
Sales Cloud helps in Sales processes e.g. Lead
Management, Accounts and Contact Management etc.
|
|
Service
|
Service Cloud
|
Service Cloud helps in servicing the customers by
customising support and help desk functions like Case Management, E-mail Support,
customer self-service portals etc.
|
|
Community
|
Community Cloud
|
Community Cloud allows to build portals that
connects employees, customer, partners and business processes to enable seamless
collaboration.
|
|
Commerce
|
Commerce Cloud
|
Commerce Cloud allows to build great shopping experiences
and channels for the customers.
|
|
Analytics
|
Analytics Cloud
|
Analytics Cloud helps provides business analytics
through comprehensive data analysis & in-built artificial intelligence.
|
|
Others
|
Financial Services Cloud
|
Financial Services Cloud is a CRM offering
targeted specifically for Banking, Financial Services and Insurance Industry.
|
|
Marketing (Pre-Sales)
|
Pardot
|
Pardot helps in customising and automating
business to business (B2B) Marketing activities.
|
|
Community
|
Chatter
|
Chatter allows to create a social networking experience
at an enterprise level.
|
|
Others
|
Salesforce IoT
|
Salesforce IoT helps to connect the internet of
things (smart devices etc.) with CRM system.
|
|
Others
|
Salesforce Integration (Mulesoft AnyPoint
Platform)
|
Salesforce Integration product was included in
Salesforce products portfolio through an acquisition of a company called
Mulesoft. Mulesoft AnyPoint Platform allows to integrate other systems likes
Oracle, SAP, Workday etc. with Salesforce.
|
Source of Information & link to various Salesforce
Products & Offerings:
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